$15K + AWS + VB + allowance
5 working days, Mon – Fri, normal office hours
Location: Central
Responsibilities
- Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
- The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
- Supervising writers, editors, and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
- Integration of content activities within traditional marketing campaigns.
- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics and making recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
- Developing standards, systems, and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers leads to critical behavioral metrics.
Requirements
- Bachelor’s degree in relevant fields or equivalent.
- Minimum 10 years of relevant experience.
- Familiarity with principles of marketing is a plus.
- Excellent negotiator and mediator.
Competitive remuneration package will be offered to the shortlisted candidate.
Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Please connect us via LinkedIn as follows for efficient messaging:
https://www.linkedin.com/in/career-edge-asia-pte-ltd-558a18139/?originalSubdomain=sg
Do Join us at TELEGRAM by searching “CAREER EDGE JOB OPPORTUNITIES” to receive fast job alert!
Attn: Jace Tay (Registration No.: R1331152)
CAREER EDGE ASIA PTE LTD
EA Licence Number: 13C6678
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Email: recruit@caed.com.sg
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More Information
- Salary Offer $8000-$15,000
