HEAD OF MARKETING ($8000-$15,000/AWS/VB)ref: BT

$15K + AWS + VB + allowance

5 working days, Mon – Fri, normal office hours

Location: Central

Responsibilities

• Direct Marketing: Drive content creation in line with communication strategy, maintain & build potential customer mailing list, coordinate monthly newsletter. Build relevant content and leverage that to generate leads via EDMs, Blogposts, Case study / white papers
• Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, and Instagram.
• Pay per click (PPC) campaigns: Conceptualize, run, and manage sponsored online advertising campaigns on online channels like Google, Linkedin, Facebook to help generate leads, Measure results.
• Manage online presence including Website & other digital asset management: Search engine optimization; Drive online marketing & communication strategy, maintain, and regularly update website content in line with strategy and sales objectives.
• Online & Offline Events: Build an event participation calendar for key industry events, Organization & coordination of industry events, branded marketing events including pre-‐event marketing and post event customer connect.
• Press Relationships: Build relationships with key relevant industry journalists, monitor strategy, deal with daily journalist request, press release & press pack conception and mailing, following up press impact & archiving
• Marketing Communication: Marketing material development in line with communication strategy, products sheets, commercial presentations, communication tools, video testimonials etc.
• Agency Management: Identify, & manage external agencies to drive specific marketing objective like advertising agency,  agency, Creative design agencies etc.

Requirements

• Bachelor’s degree in relevant fields or equivalent.
• 10+ years of marketing experience (B2B marketing) is a plus
• Experience in using Hubspot, CRM Tools like Salesforce/Pipedrive, Website building tools like Wix / Word press etc.
• Excellent communication and interpersonal skills

Competitive remuneration package will be offered to the shortlisted candidate.

Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.

To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.

Please connect us via LinkedIn as follows for efficient messaging:

https://www.linkedin.com/in/career-edge-asia-pte-ltd-558a18139/?originalSubdomain=sg

Do Join us at TELEGRAM by searching “CAREER EDGE JOB OPPORTUNITIES” to receive fast job alert!

Attn: Jace Tay (Registration No.: R1331152)

CAREER EDGE ASIA PTE LTD
EA Licence Number: 13C6678
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Email: recruit@caed.com.sg

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