DIGITAL MARKETING LEAD ( APAC ) ($11,000-$17,000/AWS/VB)ref: BT

$17K + AWS + VB + allowance

5 working days, Mon – Fri, normal office hours

Location:  East

 

Responsibilities

  • Lead the development and implementation of Brand strategy following established global frameworks in collaboration with CP Assets and Crop Strategic Business teams
  • Define and lead Marketing Communication Plan of Key Brands consistent with customer and branding strategy based on data driven analysis by partnering with Customer Marketing, Regional Business Strategy & the COEs
  • Planning and execution of all communications and media actions on all channels, including online, social media and digital means
  • Define & Implement the Brand value proposition, credential for the new launches in alignment with the Global Brand Managers
  • Develop metrics to measure advertising effectiveness and prioritization including brand audit
  • Be a branding and marketing communication expert for Region keeping the organization up-to-date with latest trends in new media, communication channels and data driven analysis for efficient use of marketing investments
  • Drive the usage of new tools and processes developed by the COEs e.g. Market Automation to provide more targeted and actionable communications plans
  • Provide marketing training support for regional and local teams working closely with global team on process & tools definition

 

Requirements

  • Bachelor’s degree in relevant fields or equivalent.
  • Minimum 5 years of relevant experience.
  • Proficient in Microsoft offices and computer skills
  • Excellent communication and interpersonal skills

 

Competitive remuneration package will be offered to the shortlisted candidate.

 

Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.

To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.

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CAREER EDGE ASIA PTE LTD
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To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Email: recruit@caed.com.sg

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Career Edge Asia has emerged as a team of staffing specialists who aims to provide a one-stop staffing solution by connecting the right candidates to the right organizations across Asia Pacific regions.

Email : recruit@caed.com.sg

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